Even as Clubhouse increases in popularity, top technology companies are moving quickly to develop their own version. Twitter has also begun to roll out Spaces. Telegram’s voice chats, Spotify, Facebook, Slack and Mark Cuban‘s Fireside are all expected to join the competition in the near future. LinkedIn, one of the most popular professional social networking sites, is the most recent addition to the list.
LinkedIn reported that an audio-based networking feature was in the works. The move was made after several users demanded more ways to connect on the platform, according to the company.
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“We’re seeing nearly 50% growth in conversations on LinkedIn reflected in stories, video shares, and posts on the platform,” Suzi Owens, a spokesperson for LinkedIn, told TechCrunch.
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“We’re doing some early tests to create a unique audio experience connected to your professional identity. And, we’re looking at how we can bring audio to other parts of LinkedIn such as events and groups, to give our members even more ways to connect to their community,” she said.
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LinkedIn also stated that beta testing will begin soon. It also included a mock-up of the feature’s appearance. The GUI appears to be similar to Clubhouse and Twitter Spaces, which is unsurprising. It has a top-down emphasis on speakers and a bottom-up list of listeners.
On its platform, LinkedIn is already setting the groundwork for expanded engagement and conversation-driven content. Also, it launched Creator Mode a few days ago. For content creators, the mode introduces a few improvements. Members may, for example, add hashtags to their profile, to increase the visibility of their content and, as a result, expand their LinkedIn following.
Plus, when Live broadcasters begin streaming, their profile background will now show their live broadcast. According to the company, it will help in increasing the popularity of user content.