Greenroom, a new standalone app from Spotify that focuses on live audio, has emerged as a competitor to Clubhouse.
Spotify revealed in March that it had acquired Betty Labs, the inventors of Locker Room, which introduced the live audio format into their ecosystem.
The app has been redesigned as Greenroom.
Users will be able to join Greenroom using their Spotify log-in credentials, and the app will have a new app branding and overall design.
According to the company, it also includes a redesigned onboarding experience that prioritizes consumers’ needs.
In a blog post, Spotify said, “Today, we’re making Spotify Greenroom available for the first time in its new form, available on iOS and Android in over 135 markets around the world”.
“We’re building Greenroom with the creators and artists in mind who make Spotify great, optimizing for interactivity and deep connections between participants in live rooms”.
Greenroom has recording features, allowing creators to add live chats to their on-demand content.
Also read: Clubhouse Android app available on Google Play Store
To offer the greatest possible experience, it also includes the option to regulate conversation.
Users can join a group, search for forthcoming rooms, join a room, or create their own room on Greenroom to start a live audio conversation.
Spotify is also unveiling the Spotify Creator Fund, which will assist live audio creators in making money from their work.
The Creator Fund at Spotify will open later this summer.
Spotify Greenroom will be available on iOS and Android in over 135 markets around the world.
Since Clubhouse’s rising popularity, several other social networking platforms are trying to develop their own audio-chat based platform.
Reddit to launch Clubhouse rival Reddit Talk
Facebook has launched ‘Hotline’, a Q&A platform similar to Clubhouse
LinkedIn confirms it’s working on Clubhouse-like audio rooms
Slack planning to add ‘Clubhouse-styled’ audio-rooms